They laugh, they cry, they go through a whole range of emotions when reading your works, and they’re your audience. If you want more of them lingering around your blog, hanging on your next book release, then you’ll need to be a quick study of their behavior. Granted, your audience-base will never be 100% predictable. However, there are some commonly used tactics to retain your fiercely loyal cult-following.
Consider Your Store a Circuit
Circuits don’t quite act like circuits unless they’re closed. When your reader habitually returns to your store for more books you’re doing it right. Readers will circuit through your store when you present value that incorporate their habits. Such is the reason for niche markets.
If your work doesn’t have potential in a niche marketing, then you’ll still want to consider specializing your product for a particular reader base. If you’re writing fiction, then the themes and character development in your story-telling indicate your market. Be mindful of the demographics you connect with when you’re the marketer of your own product. Make sure you know where to find these “biggest fans” online.
Regardless of what software you’re using to manage your sales it’s important to have a method for measuring band wagon fans. Short term readers don’t give you an honest forecast of your career. They create deceiving bubbles in your sales charts. Not to say they’re not valuable. The more the merrier!
The point here is that short term readers navigate to your store because of a recently launched promotions or because a “spy” leaked that their favorite character is going to die. “Leaking” information to people that are able to tell thousands of people about their findings is also an invaluable marketing tactic for any fiction writer. Remember, readers jumping on board for any reason other than enjoying the style of your writing or the subject of your book series are fun for now – but don’t count on them next month.
Measure Economy of Readers
The interesting thing about highway traffic reports is that they don’t tell you anything about particular drivers in a traffic jam. Any car is replaceable by another in the value of the report itself. A traffic jam from one year might even appear identical to one in another year. It’s a useless report if your goal is to identify the drivers moving through traffic. Your web analytics are going to present a similar scenario.
Knowing what volume of your following is organic, and what volume is the results of short term marketing is invaluable. There are a variety of CRM’s out there to pick from. Several self-publishing services like Amazon and Notion Press also offer volume-analyzing tools. Readers that have downloaded your app, followed your social media, or subscribe to your email newsletter can be counted on as reliable platform. They’re the ones that are going to react to your latest releases first.
Listen to Social Media for Promo Opportunities
Remember those pesky bandwagon fans that riddled your analytics? Well they’re actually amazing fans to have and you’ll want to make room for those fans in your campaign.
One of the easiest ways to get reader feedback is to run regular contests. Find a contest schedule that works for schedule whether it’s once a week or twice a month. You’re going to have to judge who wins after all. Popular contests on on fiction writer profiles show fans demonstrating costumes of their favorite characters. Non-fiction writers, especially in weight loss, will run contests requiring followers to post pics of their progress.